Geocoding and address validation both add value to geographical data, although they serve different purposes.

According to Location Intelligence leaders, Precisely.com, geocoding is the process of converting an address into geographic coordinates (latitude and longitude) that can be used to place markers on a map or a position on the map. 

Address validation is the process of verifying and standardizing an address against reference data to confirm validity and deliverability, then standardizing it to local postal standards.

The value of geocoding and address validation

Geocoding Address ValidationPoor quality address data costs businesses billions annually, whether due to returned mail from an expensive marketing campaign, or errors in the "last mile" of delivery costing time and petrol for logistics businesses.

As importantly, adding accurate longitude and latitude coordinates to a previously unstructured address enables accurate planning and additional cost-saving, as discussed in our post, What hidden insights can you drive from a simple address?

For example, customer intelligence requires an accurate understanding of a customer's location on a map to allow organisations to optimise the locations of service depots such as schools, bank branches or retail shops or accurately place infrastructure such as cell phone masts, electricity points or delivery depots. 

The optimal placement of these resources can reduce the requirement in certain areas - cutting unnecessary costs while ensuring customer services are still delivered as required.

For logistics and service organisations, spatial data enables better route planning and reduced errors at the "last mile" of service - saving time and money.

Properties can be plotted on a map and overlaid with risk information such as flood or crime levels for the area. This helps to protect assets and can be used to manage credit or insurance risk.

Access the best geocoding in the market today to ensure high-quality address management, providing context, and driving better decisions throughout your business. Combine geo-enrichment with Precisely's Spatial Analytics solutions for a complete understanding of how location impacts your business.

Why choose

Addresses alone do not convey immediately usable information. Instead, it is the “enriched” information about a specific address that provides value to business users.

While most people understand the importance of using a standardized and quality address, that address is simply the enabler for high-quality data management. Geocoding brings “context” through the process of geo-enrichment, allowing you to focus on the importance of a customer address or location.

  • Where is this address?
  • What is around it?
  • Who lives here?

Precisely Locate combines data, technology and proprietary analytics models to unlock new insights about your customers, markets and locations. Use Precisely Locate to add geography and validate your existing address, or leverage our typeahead APIs to speed up address capture and reduce errors during the data capture process.

Properties can be plotted on a map and overlaid with risk information such as flood or crime levels for the area. This helps to protect assets and can be used to manage credit or insurance risk.

Leverage our fifteen years' experience with hundreds of millions of South African name and address records

Our off-the-shelf South African data quality templates include:

  • Full list of postal suburbs and towns with thousands of spelling variations and errors automatically corrected

    • Data enrichment with postcode for valid postal addresses (box and street address types)

  • Numerous business terms and phrases 

  • Standardisation of many terms to English variation

  • Elementisation of unstructured name and address e..g House Number, Street Name, Street Type

    • Geocodes (longitude and latitude points) for over 9 million South African street addresses and hundreds of other countries

  • Handles both English and Afrikaans address types of the shelf

  • Identification and grouping of unique individuals and households

Example Data

Key Original Name Address Line 1 Address Line 2
1 ABC Apteek (Edms) Bpk ATKV Gebou 15delaan 42 Magaliesig
2 ABC Pharmacy (pty) Ltd 42 Fifteenth Avenue Magalieview
After processing, we generate new, improved, consistent data that can be geocoded
Key Business Name Complex House # Street Name Suburb Post Code Unique Key
1 ABC Pharmacy ATKV Building 42 15th Magalies View 2067 00000001
2 ABC Pharmacy 42 15th Magalies View 2067 00000001

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