Customer data quality improves customer relationships, sales, and support. Experience the benefits of clean data today.


Maximise your Customer Value

The backbone of your customer information

Clean and accurate customer information is the backbone of many of your most critical customer information systems. You need highly accurate, timely and valid customer data

Digital transformation and the shift to omnichannel marketing strategies mean that, more than ever, the opportunity to engage with and service the customer is increasingly dependent on data.

You need highly accurate, timely and valid data to power your decision-making applications and improve customer relationships. Poor customer data, on the other hand, means missed opportunities, unhappy customers, and wasted costs.

Combine the industry's leading data quality methodology and software for cleansing, improving and linking customer data to drive more successful marketing, sales and customer support initiatives.  

  • Increased Sales performance
  • Boost Customer Satisfaction
  • Improve Marketing Effectiveness

Customer data quality"Everyone talks about going digital, but if you’re not capitalising on data streams that are generated through your digital channels, then you’re going digital without listening. My role is to leverage digital interaction data to reconnect and stay relevant to our customers on digital channels."

Aidan Millar, CDO, DNB Bank

South African Name and Address data quality rules

Leverage our 10 years of experience with hundreds of millions of South African name and address records. to cut years of development from your name and address data  projects.

Our unique business rules include:

  • Over 800 000 South African first names with gender allocations

  • Full list of postal suburbs and towns with automated correction of thousands of spelling variations and errors

  • Data enrichment with postcode for valid postal addresses (box and street address types)

  • Numerous business terms and phrases 

  • Standardisation of many terms to English variation

  • Elementisation of unstructured name and address e..g House Number, Street Name, Street Type

  • Geocodes (longitude and latitude points) for over 9 million South African street addresses and hundreds of other countries

  • Handles both English and Afrikaans address types of the shelf

  • Comprehensive householding and individual match rules 

Example data


Original Name

Address Line 1

Address Line 2


ABC Apteek (Edms) Bpk

ATKV Gebou 15delaan 42 Magaliesig



ABC Pharmacy (pty) Ltd

42 Fifteenth Avenue


After processing, we generate new, improved data


Business Name


House #

Street Name


Post Code

Matched Key


ABC Pharmacy

ATKV Building



Magalies View




ABC Pharmacy




Magalies View



Integration to major CRM platforms

Poor data quality may not sound like a problem, but studies show that 70% of all CRM data becomes obsolete, inaccurate or irrelevant on an annual basis. Bad data has been estimated to wasted 550 labour hours for each salesperson working in your CRM, costing you hundreds of thousands per year.

Power your CRM and ERP platforms: Salesforce®, Microsoft Dynamics® and SAP® to provide access to accurate customer data you can trust

  • Correct data quality as new records are being captured through the front end
    • Seamlessly validate and enrich addresses in more than 250 countries (using both postal and non-postal data sources and geocodes)
    • Achieve instant awareness of address deliverability, email validation, phone standardization and phone append
  • Identify and merge duplicate accounts, contact and leads

Customer Data Validation and Enrichment

Through Precisely's location intelligence offering, we reduce errors at the point of capture. Through the enrich offering we add value with curated data sets including location data, demographics and points of interest. 

  • High-performance typeahead APIs for address validation and efficiency
  • Telephone and email validation

This helps to ensure that your customer data is complete, accurate and actionable and helps to boost your customer outreach.

A brief introduction to geocoding using the Precisely API