Business-First Master Data Management, Data Governance and Data Integrity Solutions for Africa

Working for our Customer's Success


We are Data Integrity Specialists

Over more than fifteen years, we have enabled leading African organisations to get data right!

Our business-first approach prioritises the needs of the business over any other considerations using data.

We apply our fifteen years of data integrity expertise to solve the immediate data problems that are blocking your business while building a scalable and sustainable enterprise capability to enable the digital, data-driven enterprise.

Overall, our business-first approach to data management is focused on using data to drive business value and support the organisation's success.

The surest way to monetisation is through data integrity!


IDC Research shows that higher levels of data integrity drive positive improvements across key business metrics.

From improving customer satisfaction to increasing business agility to reducing risk and increasing revenue - recent IDC research shows that investments in data integrity drive improvements across the business!

Conversely, a lack of investment in data integrity has a direct negative impact on costs and revenue.

Delivering Master Data with Integrity

We blend consulting, education and technology to provide a complete business solution to master your data

 At Masterdata, we understand that master data management (MDM) is more than a technology problem.

Our more than twenty years of experience have taught us to take a business-first approach to deliver master data management, prioritising data integrity to provide the best results.

Our MDM approach enables key business outcomes by ensuring that critical data is accurate, consistent and complete. By aligning the MDM strategy with our client's overall business strategy, we help them manage their data assets more effectively, improving operational efficiency, reducing costs, and driving better decisions.


Business First Data Management

BARC Research shows that executives openly articulate the need for their organizations to be more data-driven but practitioners struggle to deliver trusted data.

Our approach involves understanding the business objectives and using data management practices to support those objectives. It requires an understanding of the business processes and a willingness to collaborate with different stakeholders to ensure that data is managed in a way that meets the needs of the business.

For example, a business-first approach to data management might involve developing data governance policies and procedures that support the organization's goals, implementing data quality controls to ensure that data is accurate and reliable, and using data analytics to provide insights that can help the business make more informed decisions.  We help organisations prioritise their data investments for sustainable business improvement


4 Pillars to Align Business and Data 


Unlocking the Value in your Data


"Trust comes through transparency provided by intelligence about data backed by enrichment to provide context and deliver integrity." - IDC

Data Management Frameworks and Accelerators

Leverage our 15 year's experience

 Our Partners


Upcoming Events


06 Mar 2024;
09:00PM - 10:00PM
Webinar: Navigating the landscape: Uncovering risks and opportunities from AI & data to CX
20 Mar 2024;
12:00AM - 01:00PM
3 Keys to Driving Economies of Scale when Mastering Your Data


Read our Blog


Data Quality Matters

Data integrity - Unlock the value in your enterprise information asset


Latest News


Join our social media communities

Follow us on LinkedInFollow us on TwitterSubscribe to our Youtube channelFollow us on Facebook

Phone:+27 11 485 4856