Optimise Your Supply Chain and Logistics

Ensure Quality Product, Materials and Assets Data


Manage your Inventory



Product data quality refers to the accuracy, completeness, consistency, and relevancy of the information associated with a product, asset, or material. It encompasses the various attributes, specifications, descriptions, and other details that describe a product's characteristics, features, and functionality.

Why Clean Up Product Data

Maintaining clean and accurate product data is essential for businesses across industries.

Addressing inconsistencies, errors, and redundancies allows businesses to unlock the true potential of their product data, drive sustainable growth and ensure that critical business processes and global operations that depend on the exchange of high-quality product information function smoothly.

This ensures consistency, reliability, and efficiency throughout various processes, from inventory management to customer satisfaction. Discover why cleaning up product data is imperative for organizations striving for operational excellence and seamless customer experiences.

Product Data Quality Issues in the Supply Chain

Data quality issues within the supply chain can have far-reaching consequences, impacting everything from inventory management to demand forecasting.

Unleash the power of defined data by addressing data quality issues in the supply chain. By elevating supply chain analytics through improved data quality, organizations can enhance decision-making, optimize processes, and mitigate risks. From reducing lead times to improving vendor relationships, investing in data quality initiatives is essential for maximizing efficiency and resilience in today's dynamic supply chain landscape.

Data Quality Cost in Supply Chain

The cost of poor data quality in the supply chain extends far beyond monetary expenses.

Explore the hidden costs and repercussions of data quality issues in the supply chain and the impact they have on operational efficiency and profitability. From delayed shipments to inaccurate forecasts, data quality shortcomings can disrupt workflows, erode customer trust, and hinder overall performance. By quantifying and addressing these costs, organizations can proactively mitigate risks and optimize supply chain processes for sustained success.

Big Data Applications in Manufacturing

Big data applications are revolutionizing the manufacturing industry, offering unprecedented opportunities for optimization and innovation.

Explore how big data can improve manufacturing efficiency by harnessing vast amounts of data generated throughout the production process. From predictive maintenance to quality control, big data analytics empower manufacturers to identify trends, anticipate issues, and optimize operations in real-time. By leveraging big data insights, manufacturers can enhance efficiency, reduce costs, and drive continuous improvement across the entire value chain.

What is Product Data Quality?

Accurate product data ensures that the information provided is correct and reliable. It means that the data reflects the actual attributes and properties of the product, enabling customers to make informed decisions. For example, if the dimensions or weight of a product are incorrectly listed, it can lead to customer dissatisfaction and potential returns, or may not fit on a pallet creating logistics issues.

Completeness refers to the presence of all necessary information about a product. It includes details such as product name, brand, model number, specifications, images, pricing, availability, and other relevant attributes. Incomplete data can confuse customers and hinder their ability to evaluate and compare products effectively.

Consistency implies that the product data is uniform and follows predefined standards across different platforms or channels. Consistent data ensures that customers receive the same information regardless of where they encounter the product, reducing confusion and enhancing trust.

Relevancy refers to the appropriateness and usefulness of the product data for customers. It means that the information provided is tailored to the target audience and aligns with their needs and expectations. Irrelevant or outdated data can lead to customer frustration and loss of credibility.

Overall, ensuring high product data quality is crucial for e-commerce businesses and retailers. It enhances customer experience, boosts trust and confidence, reduces returns and complaints, and ultimately contributes to the success of the product and the brand.

At Masterdata, we propose a data quality solution that allows you to understand, correct, and govern product and materials data and implement processes that adapt and extend to support the specific needs of your organization and drive measurable business results. 

Do you have challenges with poor product data quality?

Poor Product Data Quality Do your management reports look something like this?

Imagine the impact  this data is having on your supply chain

Is it possible you are ordering stock that you already have - lost in a warehouse somewhere?

Can your delivery team find the closest available stock or are they travelling to the wrong warehouse?

Solve your product data quality problem

Key Material Long Name UOM
  • Facilitate procurement classification
  • Create consistency across multiple suppliers
  • Consolidate inventory
  • Identify variances across sites (plants, warehouses, manufacturing lines, subcontractors, suppliers)
  • Maintain “Item Masters” across multiple sites
  • Build a complete product view
Key Class Type Brand UOM Match key Category
1 PEA FROZEN HOUSE 500g 00000001 VEG
2 PEA FROZEN HOUSE 500g 00000001 VEG
3 PEA FROZEN HOUSE 500g 00000001


Take the guesswork  out of materials classification

Apply the data - Leverage trusted, complete product views for

  • Populating new applications and systems
  • Global data synchronization
  • Spend and inventory analysis
  • Consistent reporting across all applications
  • Compliance in product recall management, material maintenance, lot management and tracking

Trends in manufacturing have enabled companies to offer highly complex configured products. 

Read Precisely's how-to guide on SKU management for digital channels.

High Product Data QualityOf course, quality product data exists within an ecosystem of suppliers, customers and employees.

Who is the biggest supplier of your core consumables?

Who is your most successful salesperson, and with what product?

Which customers are generating the most sales for product X?

Data Quality management must go beyond Product Data to create consistent, accurate client data as well.

Choose a solution that is proven to do both!

Preparing for PIM (Product Information Management)?

For many organisations, product data is processed in multiple systems. 

Enterworks stands out as a leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, empowering businesses to harness the full potential of their data. Discover the transformative capabilities of Enterworks MDM and PIM and how PIM enables organizations to centralize and manage product information efficiently. From ensuring data accuracy to enhancing collaboration across teams, Enterworks offers a robust platform that drives innovation and accelerates time-to-market. Explore the features and benefits of Enterworks MDM and PIM to unlock new possibilities for your business.

Our guide on MDM, data integration and data quality will help you to understand options to break down data silos and improve product data quality.

RFI Template for Product Information Management

When embarking on the journey of selecting a Product Information Management (PIM) solution, having a comprehensive Request for Information (RFI) template is essential.

This template serves as a roadmap for evaluating vendors and their offerings, ensuring that all crucial aspects are covered. Explore the RFI Template for Product Information Management to streamline your selection process and make informed decisions. From data governance to integration capabilities, this template provides a structured framework for assessing vendors and identifying the best fit for your organization's needs.

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Phone:+27 11 485 4856