What has driven the rise of Traditional, Modern, and Emerging BI?
Business Intelligence (BI) is a collection of practices, technologies, and tools that enable organizations to analyze data and gain insights to make data-driven decisions. BI combines data mining, business analytics, data visualization, and infrastructure to facilitate better decision-making.
What are the major types of BI? Read our overview

Traditional BI is driven by IT
Traditional BI, which has been around for over three decades, was primarily driven by IT.
The IT team would respond to analytics inquiries through static reports, leading to a time-consuming process when follow-up questions were raised.
Modern BI is interactive
In contrast, modern BI is more interactive and focuses on self-service analytics and speed to insights. Modern BI tools empower business users to query data themselves, set up dashboards, generate reports, and share their findings with minimal IT involvement.
The new business landscape requires businesses to optimize their resources and time to produce results.
Modern BI shifts the focus away from IT and data scientist analysis and reporting and offers mainstream tools with access and flexibility to help business users produce reports and dashboards on-the-fly and share data with other users. The tools recognize the reality of time-sensitive, rapidly changing business markets and provide more options and flexibility to support data popularity, social BI, and power users within the organization.
Unlike traditional BI tools that were designed for analysts or IT staff, modern BI tools prioritize flexible self-service analysis and empower business users. They offer governed data on trusted platforms and deliver speed to insights, better ROI, and lower TCO to the organization.
Spatial data analytics is another capability that has shifted from emerging to the mainstream. Building on and extending the capabilities of geographic information systems, this sophisticated discipline focuses on understanding not only where events take place but also why they’re occurring and what’s likely to happen in the future
Emerging BI makes BI simpler, faster and more accessible
The future of BI is booming, and the market is rapidly innovating to keep up with significant trends such as mobile BI, exponential data growth, and data automation. Another key trend is the move to analytics in the cloud, which provides unparalleled scale and new, easy-to-use SaaS BI solutions.
Mobile BI has been accelerated by the pandemic and new technologies, while data volumes have exploded, making data management difficult.
Data automation is the most exciting change in the BI market, allowing for the transformation and transposition of data using automation tools. AI and machine learning technologies are making BI processes even simpler and faster by automating many BI processes, including data discovery and creating reports and visualizations.
BI vendors are rapidly addressing customer challenges and capitalizing on these new opportunities.
Real-world examples of BI include financial services firm Charles Schwab, which used business intelligence to get a comprehensive view of all its branches across the United States and understand performance metrics, and broadcasting and cable television giant, Comcast, which used Data360 Analyze to rapidly deliver vast amounts of data for their monthly financial analytics.
Explore the Key Features of Each Type of BI to understand which is best for your requirement
