• TDWi - SCV

    Successful marketing comes from leveraging advances in data management to better understand and interact with customers

    This TDWI Checklist Report drills into the data requirements of modern digital marketing, with a focus on the single customer view and omnichannel marketing.

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Master Data Management

Article Index

Master Data Management - the ability to have a single, accurate, consistent view of critical business data - is becoming a business imperative driven by both legal (regulation) and operational (business enablement) imperatives.

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  • 4 benefits of a business glossary

    Data Quality Matters Jan 15, 2019 | 08:05 am

    In its most basic form a business glossary is a set of definitions for commonly used business terms, aggregations, etc Many organisations may start with a spreadsheet of terms. However, over time, the need to provide context to the business[…]