Marketing has been one of the top beneficiaries of significant advances in data management, software automation, and customer analytics that enable a single view of the customer and power omni-channel marketing. Customer views and channel marketing are now inherently scalable to vast amounts of data, which enables marketers to track customer behavior in unprecedented detail across multiple channel contexts.
A single customer view is critical for organizations to provide a seamless experience as customers not only switch between channels, but use multiple channels simultaneously. However, it can be a daunting task, especially as individual customer views can now contain hundreds –even thousands – of metrics and attributes, and analytic approaches now support correlations across data from diverse channels, behaviors, and views.
The success of your organization’s marketing function is not determined solely by having the best marketing skills. There is an unprecedented dependency on data, data management and data quality techniques, and enabling technologies to turn the vast amount of data into accurate, actionable and trusted insights.
Join this TDWI webinar to learn the new data practices for IT and marketing to drive successful omni-channel marketing with a single view of your customers.
This webinar will drill into:
One common challenge facing companies embarking on data governance journeys is how to structure the data governance organisation. Although an enterprise data governance office and organisation is desired, this may not be practical during the early stages of implementing the[…]Read more...