Customer Data Quality Management

Clean and accurate customer information is the backbone of many of your most critical customer information systems.  

You need highly accurate, timely and valid data to power your decision making applications and improve customer relationships.

Create Consistent Customer Records

Combine the industries leading data quality methodology and software for cleansing improving and linking customer data to drive more successful marketing, sales and customer support initiatives.  

  • Increased Sales performance
  • Boost Customer Satisfaction
  • Improve Marketing Effectiveness

360ยบ View | CRM | Loyalty

South African name and Address data quality rules

Leverage our 10 years of experience with hundreds of millions of South African name and address records. to cut years of development from your name and address data projects.

Our unique business rules include:

  • Over 800 000 South African first names with gender allocations

  • Full list of postal suburbs and towns with automated correction of thousands of spelling variations and errors

  • Data enrichment with post code for valid postal addresses (box and street address types)

  • Numerous business terms and phrases 

  • Standardisation of many terms to English variation

  • Elementisation of unstructured name and address e..g House Number, Street Name, Street Type

  • Geocodes (longitude and latitude points) for over 9 million South African street addresses and hundreds of other countries

  • Handles both English and Afrikaans address types of the shelf

  • Comprehensive householding and individual match rules 

Example Data


Original Name               

Address Line 1                                  

Address Line 2


ABC Apteek (Edms) Bpk

ATKV Gebou 15delaan 42 Magaliesig


ABC Pharmacy (pty) Ltd

42 Fifteenth Avenue


After processing we generate new, improved data


Business Name 


House #

Street Name


Post Code 

Matched Key


ABC Pharmacy

ATKV Building  



Magalies View  




ABC Pharmacy



Magalies View



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  • 4 benefits of a business glossary

    Data Quality Matters Jan 15, 2019 | 08:05 am

    In its most basic form a business glossary is a set of definitions for commonly used business terms, aggregations, etc Many organisations may start with a spreadsheet of terms. However, over time, the need to provide context to the business[…]