eBook: Why Accurate, Reliable Customer Data is a Marketing Imperative

Get the eBook: Why Accurate, Reliable Customer Data is a Marketing Imperative

This DMNews eBook was the result of a round-table discussion held at the 2015 marketing&Tech Innovation Summit. 

9 Marketing VP's gathered to discuss the impact of data quality on their marketing initiatives.

The eBook discusses their data quality challenges, their evolving data needs and how their focus on better data quality leads to improved marketing results.

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