Reduce Churn

The telecommunications market is saturated with some estimates showing that many Africans have more than one telephone or SIM card. Margins are under pressure as competitors bring in new products and cut prices. Ultimately, new customers must come from the existing pool.

Master Data Management can help you to gain an accurate and consistent view of client data - ranging from who they are, to their family relationships, to their total spend across multiple products. Quality client data is a necessary component of any churn management strategy, allowing you to focus your attention on high value customers, identify areas where you can add additional value and make it harder for the client to churn.

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