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Case Study: Building Customer Loyalty through Big Data
Tuesday 21 November 2017, 12:00 - 13:00
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The banking industry has become ultra-competitive with constantly switching consumers and institutions fighting daily for business. To succeed in today's market, banks need to build greater loyalty with customers, increase their wallet-share capture and grow the overall lifetime value of each customer.

Akbank, voted the best bank in Turkey by multiple industry publications including the Financial Times, uses big data and Datameer to build deeper customer relationships through agile one-to-one customer marketing and sales. 
Join us for a webinar on 21st November, 2017 where you will hear Akbank leaders discuss how they:
  • Created a new adaptive approach to marketing and sales campaigns that helps increase ROI 
  • Achieved a 90 percent reduction in marketing and sales campaign analytic cycle times 
  • Consolidated analytics from over 10 different data sources and eliminated error-prone manual processing through Datameer

Register here

Location Webinar

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