The banking industry has become ultra-competitive with constantly switching consumers and institutions fighting daily for business. To succeed in today's market, banks need to build greater loyalty with customers, increase their wallet-share capture and grow the overall lifetime value of each customer.
- Created a new adaptive approach to marketing and sales campaigns that helps increase ROI
- Achieved a 90 percent reduction in marketing and sales campaign analytic cycle times
- Consolidated analytics from over 10 different data sources and eliminated error-prone manual processing through Datameer