African Data Management Specialists
Data is the life blood of any business - it supports operational processes, drives revenue and enables better planning and enhanced performance. Yet for many organisations data management has been an afterthought - an emerging discipline driven by the recognition that poor data management increases costs and exposes the organisation to considerable, unnecessary risk.
Sound data management principles centre on a business driven data management strategy to ensure alignment between data and business. The business case for data management must be related to specific initiatives and objectives within each organisatoin and,, ideally, should leverage the relationships between data governance, data quality and master data management to ensure a cost effective and pragmatic implementation approach.
Trillium Software delivers Data Quality value for Microsoft Dynamics CRM 2013
Master Data Management, Trillium Software’s partner in South Africa, has recently announced Trillium’s support and seamless integration with Microsoft Dynamics Content Resource Management (CRM) 2013. The support and integration with Microsoft Dynamics CRM enables sales and marketing teams to create and maintain high quality data for lead, contact and customer account information in real-time, allowing organisations to optimise their pipeline and up-sell solutions, improve campaign management and greatly bolster customer relationships.
“By integrating Trillium Software and Microsoft Dynamics CRM, users are assured that data used within the CRM system can be trusted. This also allows Microsoft CRM users to make use of one data quality platform for both their Microsoft CRM application data as well as customer data that resides in other systems such as Enterprise Resource Planning (ERP) solutions, further ensuring consistency of data quality across the enterprise. ,” says Gary Allemann from Master Data Management.
“The quality of CRM data is a major consideration for business professionals because data impacts and influences customer decisions and campaign strategies for growing your business,” says Connor Marsden, US Director, Dynamics CRM at Microsoft. “Customers that invest in enabling data quality see a positive return in driving new customer acquisition and revenue through existing customers.”
Microsoft Dynamics CRM is not only where sales and marketing teams manage information, but it is also the source for a wide variety of organisational processes and analytics. Substandard data can be costly when leads are squandered and existing customer relationships are strained rather than maximised.
With Trillium Software System’s plug in for Microsoft Dynamics CRM 2013, users can remediate and maintain high quality customer data for existing information, or automatically correct newly-entered data in real time on the fly. Business stakeholders can explore the current state of data, confirm quality issues, quantify conditions for improvement, and automatically remediate data issues directly. In addition, the ability to verify addresses, link contacts and accounts, as well as update leads and contacts on the fly enables an organisation to standardise information based on an their individual sales and marketing needs.
With the Trillium Software data quality plug-in for Microsoft Dynamics CRM, users will be able to:
· Automatically match and merge duplicate records to create one golden contact record for each customer or account,
· Utilise newly-designed ‘pop up’ windows to manage the relationship between multiple duplicate records,
· Quickly and efficiently validate and remediate global postal code and address data for more than 240 countries worldwide,
· Enrich customer data to help users more clearly understand their customer and prospect needs while optimising up-sell and regional campaigns to grow the business.
“Companies often implement CRM systems in the hopes of gaining a more complete picture of customers and prospects. However, research has shown that users routinely distrust the data within the system itself, creating a lack of value for their investment and impacting overall user adoption,” says David Pietropaolo, vice president of Global Alliances at Trillium Software. “With Trillium Software, organisations using Dynamics CRM can rely on their data to provide a 360-degree view of the customer. Business users no longer need to question the quality of data, but instead, be assured that it will help nurture existing relationships and enable deeper engagement with potential new clients.”
About Trillium Software
Trillium Software is a business of Harte-Hanks, and the leading data quality software and services specialist in the world. Trillium’s data quality experts help organisations achieve increased business value from their global data management initiatives by providing enterprise data profiling and data cleansing software solutions that collaborate with existing data systems and applications.
Trillium’s data quality suite of products enable business executives and information technology professionals to profile, govern, manage, cleanse, and visualise data for CRM, MDM, regulatory and compliance, data warehouse and business intelligence initiatives. The company offers industry-specific business solutions that help solve data problems experienced by financial services, insurance, risk, healthcare and retail professionals. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.
About Master Data Management
Master Data Management (MDM) provides specialist solutions for data governance, data quality, data integration and MDM. Leveraging the international expertise of its vendors, including Harte-Hanks Trillium Software, Global Data Excellence, Applied Data Corporation, Collibra and eLearningCurve.com, MDM has provided solutions for clients in financial services, government, mining and telecommunications.
Innovative solutions needed to solve IT skills shortage
A lack of skilled IT resources remains a persistent problem for large companies!
This is the feedback from the recent Accenture "2013 Skills and Employment Trends Survey", as reported by Information-Management.com
Just over half of the executives surveyed responded that they either do not have the skilled staff they need now, or will not have the staff to meet their needs in one or two year's time. The skills gap has substantial consequences. Among companies currently facing or anticipating a skills shortage, 66 percent anticipate a loss of business to competitors, 64 percent face a loss of revenue, 59 percent face eroding customer satisfaction and 53 percent say they will face a delay in developing new products or services. Eighty-seven percent also agree that a skills gap is a cause of increased stress among existing employees.
It is reasonable to assume that the skill situation in South Africa is similar, if not worse, than it is in the US. Experienced staff are hard to find, and, as a result demand a premium. They can be difficult to retain as the global shortage of skills makes them attractive to both local and international employers.
One option has been to outsource IT project to offshore consultants - notably from India - in an effort to buy skills at a reasonable price.However, this approach is not without its challenges.
Most notably, this approach requires extremely accurate and unambiguous requirements definitions to be documented up front. There are numerous examples of projects that have failed to deliver due to miscommunication or misunderstandings between the client and the outsource partner.
More critically, this approach exacerbates the problem as no investment is being made in improving the skills and experience of local IT professionals.
A long term solution must look at bringing new skills into the market - particularly by providing opportunities for new entrants to the job market.
The challenge has been to provide these staff with practical skills that can make them productive quickly.
While a graduate may have generic skills and has proven some ability to learn and problem solve, the reality is that they require experience in the "how to" of real IT in order to become properly productive. Older staff have typically learnt from experience, but given the relatively small IT skills base in South Africa may not have had any formal training in particular skills.
The Accenture survey shows that training is a prerogative to address the skills gap, with more than half the respondents expecting to increase investments in training over the next two years.
In order to address the skills gap training needs to focus on basic "how to" skills rather than on the specifics of a particular tool or product. Someone that does not understand how to define a reporting specification will struggle to produce a decent report, even with training in the use of the reporting tool.
Access to high quality information management skills education and certification is now available through Master Data Management's partnership with elearningCurve.
eLearningCurve was founded to provide state-of-the-art online education and comprehensive industry certification in various information management disciplines.
A expert faculty of consultants provide practical insights on how to successfully deliver core information management solutions with the curriculum covering areas including Business Intelligence, Master Data Management, Data Quality and Data Governance. Ultimately, IT staff may be recognised as an Certified Information Management Professional(CIMP), while business staff may choose follow the Certified Data Steward(CDS) path.
These practical courses leverage the power of eLearning to address the skills shortage, by providing access to the knowledge and experience of a range of specialists at an affordable cost and a time and place that is convenient for you.
For more information on our courses, or on our corporate packages, please contact us via http://www.masterdata.co.za/index.php/training or call +27 11 485 4856
Call +27 (0) 11 485 4856 or
Please enter your name and phone number